It’s no secret – effectively communicating health information to patients is hard (and getting them to fully comprehend it can be even harder).
While working with her team here at Emmi, collaborating with industry leaders and conducting research from within the community, Editorial Director, Geri Lynn Baumblatt has gained unique insight into how healthcare professionals can better communicate with patients.
Here are a few of her tips:
Don’t Forget “The Why”
I don’t know about you, but I don’t tend to blindly do things just because someone tells me to. Yet we expect patients to do this all the time — and when they don’t we brand them “non-adherent.” We all have that inner 3-year old that just wants to know “why.” But more than curiosity, we need to make sense of the information.
And when we don’t give people “the why,” or assume they…
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