As the healthcare industry moves from fee-for-service to fee-for-value, there is increased emphasis on population health management.
How do you improve the health of your entire patient population, not just those who are severely ill?
An article in The New York Timesnot only highlights how difficult it is to change patient behavior, but it explains the challenges associated with motivating an extremely at-risk patient population – “the unworried unwell.”
For example, patients with diabetes can often feel negative side effects when they do not take proper care of themselves or follow their doctor-prescribed instructions. Yet, a patient with high blood pressure or high cholesterol may feel completely fine, and therefore is less incentivized to change behavior even though the condition could exacerbate into something even more serious.
So how do clinicians persuade patients to take their conditions more seriously?
Well, according to the article, there are 4 common approaches (all…
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